That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.If you try to be too creative with both, they tend to conflict and create a confused message. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you.
Not only will a good dating profile attract men to you, but a good dating profile will also prompt men to message you first.The 3 most important components are your photos, headline, and text.If the photos don’t cut it, we generally don’t click on the person. But if we make it past the photo, skimming profiles, the first thing you'll notice is the profile tagline.This little ditty can compel us to read further, or it can cause us to roll our eyes and move on.The Dating Gurus are at your service to explain just why a dating profile headline (also known as a tagline) is more important than you would first suspect.
There are zillions of daters out there in dating-land vying for your attention, hoping that you will recognize that they, uniquely,can fill that magical place in your heart.Too bad most of them are blowing a great opportunity to grab your attention, and make you want to dig deeper.Let’s be realistic—most of us enter zip code and age parameters, and then narrow the criteria with a custom search for a word of interest, such as 'brewpub', 'warriordash', or 'camping' Then, as soon as humanely possible we get to the photos.There is a concept in management which is known as the Elevator Pitch. Suppose you are a B2B salesperson who is going to meet the purchase manager of ABC Enterprises to sell concrete.As you enter the building of ABC Enterprises, you catch a glimpse of the CEO of ABC Enterprises enter the elevator.The dating profile headline is a one-time lightning-quick opportunity to show a little flair, and highlight something about your personality or a special interest.